The Apex Group have today renewed their personal sponsorship with Virgin Australia Supercars star David Reynolds.
The association between Reynolds and Apex Steel commenced in 2015, just as Reynolds began to challenge for the V8Supercars Championship. Reynolds would eventually claim two race wins, six podiums and a stunning pole position at Bathurst before eventually going on to finish third in the championship.
Despite a career-best season, Managing Director of Apex Steel Joe Calleja recalls the challenges Reynolds faced throughout 2015.
“Around Bathurst, David’s Manager called me to discuss the fine he received and his options for 2016. I couldn’t believe how one of V8Supercars’ most talented assets could potentially be lost to the sport. We never lost confidence in David as a person or as a racer.”
Apex Group is one of Australia’s largest distributors of steel and related building products. The association with Reynolds is a perfect fit explained Joe.
“Dave and I share a lot in common, including our love for racing, however for Apex Steel it’s an opportunity to bring our customers and team closer to the sport of Supercars, as well as a way of keeping our brand visible in the market.”
For Reynolds, the personal sponsorship means a lot.
“Joe is such a cool guy…he genuinely understands my world and I can’t help but admire the success he has in business. It actually inspires me and I turn to him for advice and support. I trust his opinion”.
For more about the Apex Group please visit: www.apexsteel.com.au